The vampire movie Twilight made its theatrical debut last December, but it continues leaving footprints in almost all facets of our culture as can be surmised by this Cosmopolitan Magazine cover and spread featuring Rhona Mitra.
Mitra is the main character in a film called “Underworld: Rise Of The Lycans” in which she plays a mean, bloodthirsty vampire. In the Cosmopolitan spread called “From Dusk Til Dawn,” however, there is a reversal of roles and Mitra becomes the hunted.
Since Mitra was promoting her new vampire film, it is somewhat counter intuitive to feature her as the haunted victim. The Jezebel website notes, “Maybe the Cosmo editors didn’t want to have Mitra as a vampire (even though she plays one in the movie she’s promoting), so they hired some dude to play a bloodsucker. Why does she have to be so passive?”
Key Themes Behind This Trend
- Vampire-themed Fashion
- Opportunity for clothing brands to create vampire-inspired fashion lines to capitalize on the continued popularity of vampire culture.
- Role Reversal in Media
- The trend of flipping traditional gender roles in media, as seen in this vampire-themed editorial, presents opportunities for storytelling and content creation that challenge societal norms.
- Celebrity Promotion
- The use of celebrities to promote movies and products can create buzz and intrigue, as demonstrated by the featuring of Rhona Mitra in this Cosmopolitan Magazine spread.
Where This Applies
- Fashion
- Fashion brands can tap into the vampire-themed trend by creating clothing lines inspired by vampire culture, appealing to fans of this genre.
- Media and Entertainment
- The media and entertainment industry can explore and create content that challenges traditional gender roles, providing new and fresh narratives for audiences.
- Marketing and Advertising
- Using celebrities to promote products and films can be a successful marketing strategy, generating buzz and capturing the attention of target audiences.
