Fragile Plaster Packaging

These Breakable Hearts Make a Smashing Valentine's Day Present

Breaking hearts on Valentine’s Day is something most people try to avoid, unless we’re talking about these adorable and breakable heart packages by Stephen Einhorn.   

A jewel is encased in the plaster heart package which the recipient must break in order to open. Einhorn’s breakable packaging is unique and, even better, not limited to the standard red heart. On the contrary, when you place your jewelry order you can specify a black, red, blue, gold, pink or silver heart.

Most of the jewelry featured in the gallery is from Stephen Einhorn’s ‘Rock-N-Roll’ collection. I love it—there’s skulls, crossbones, and a fang ring tainted with rubies for a chilling blood effect.

Breakable Packaging
There is an opportunity to create breakable packaging for other gift items.
Unconventional Packaging
There is a trend towards using unconventional packaging for gift items to create a unique experience.
Interactive Packaging
There is a demand for packaging that requires the recipient to interact with it.

Sectors Adopting This

Jewelry
Jewelry companies can integrate breakable packaging in their product offerings to create an interactive and unique experience for their customers.
Gift
Gift companies can explore using unconventional packaging for their products to differentiate themselves from traditional gift companies.
Arts and Crafts
Companies in the arts and crafts space can offer DIY breakable packaging kits as a fun and unique activity for people to create their own personalized gift packaging.
SCORE
2.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 58%
Activity 13%
Freshness 8%

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