Body Bag Couture

Morbid Fashion Heads from the Funeral Parlor to the Runway

As if we were not reminded enough of our own mortality, some haute couture designers seem hell-bent on making sure we never forget that we are all gonna kick the bucket some day; that’s where “body bag” fashion factors in. 

Coined by Trend de la Creme, “body bag” couture describes fashion that’s boxy, oversized and above all, black.

The gallery gives us a contained view of some creepy designs that some may find original and edgy while others may deem cringe-worthy. 

The creepy creations of the eccentric, flamboyant designer Maison Martin Margiela are dully represented in the gallery, as are the quaint designs of Moncler Gamme Bleu, Comme des Garçons and Giambattista Valli among others.

How bizarre.

Morbid Fashion
Disruptive innovation opportunity: Creating unique and edgy designs that challenge traditional fashion norms.
Oversized Fashion
Disruptive innovation opportunity: Developing boxy and oversized fashion trends that cater to the avant-garde market.
Black Couture
Disruptive innovation opportunity: Exploring the potential of using black as the primary color in high fashion, pushing boundaries and expressing individuality.

Sectors Adopting This

Fashion Design
Disruptive innovation opportunity: Incorporating unconventional and boundary-pushing designs into haute couture collections to captivate consumers.
Luxury Clothing
Disruptive innovation opportunity: Expanding luxury clothing brands to offer avant-garde fashion options, catering to unique and eccentric consumer preferences.
High-end Accessories
Disruptive innovation opportunity: Introducing accessory lines that complement and enhance the edgy and unconventional aesthetic of morbid fashion trends.
SCORE
4.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 71%
Activity 42%
Freshness 8%

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