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Inaugural Love Songs

Michelle and Barack Obama Dance to ‘At Last' At Neighborhood Ball

— January 21, 2009 — Social Good
At the Neighborhood Ball, Michelle and her now president husband, Barack Obama danced to ‘At Last,’ a song choice that will no doubt create a new pop culture frenzy for the tune.

The President and his First Wife swayed to the vocals of Beyonce, who had the honor of doing the vocals for their first inaugural dance at the Neighborhood Ball. She performed the song, ‘At Last,’ by Etta James, a song that will no doubt climb high up the download charts over the next days.

Both sported white, Obama in a white tie, and Michelle rocked a Jason Wu one-shouldered gown, a look we already predicted will be hot in 2009.
Trend Themes
1. Event Songs - Creating a customized song set that tells a story about the event, customized to fit the theme and brand.
2. Inaugural Dance - Traditionally danced by the newly elected President and his First Lady, this opportunity can be used to showcase local or upcoming musicians on a national stage.
3. First Dance - The first dance of a couple can be recreated to create a viral moment with the right choice of song, fashion, and mood-setting lighting, leading to a boost in music sales and promotion.
Industry Implications
1. Event Planning - By carefully crafting a unique playlist and dance routine to showcase the personalities of the event planner and attendees, there is potential to stand out among competitors and create a memorable experience for clients.
2. Music Production - Partnering with event planners and artists to create a customized song for events or moments can lead to increased exposure and revenue streams from performances, recordings, and licensing deals.
3. Fashion Design - Designing and creating gowns or suits for high-profile events, such as inaugural balls, can lead to increased visibility and demand for bespoke fashion creations.
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