Michelle Obama’s inaugural gown has become the subject of much speculation ever since her husband was elected to become the 44th president of the USA; today it seems like the entire blogosphere--like the rest of us--has mounted a vigil and a countdown in expectation of that historical moment.
While the whole world eagerly awaits to see Michelle’s choice of wardrobe for tomorrow, let's take a look at what 9 previous first ladies have donned for that special day.
The gowns in the gallery are placed in order of presidential term:
1. Mamie Eisenhower, 1953
2. Jaqueline Kennedy, 1961
3. Claudia, “Lady Bird” Johnson, 1963
4. Patricia Nixon, 1969
5. Rosalynn Carter, 1977
6. Nancy Reagan, 1981
7. Barbara Bush, 1989
8. Hillary Clinton, 1993
9. Laura Bush, 2001
10. Michelle Obama, 2009
What's Driving This Trend
- Fashion History
- Exploring historical fashion trends and iconic outfits can inspire new fashion designs or even fashion-inspired marketing campaigns.
- First Lady Fashion
- Creating fashion collections inspired by iconic first lady looks can appeal to patriotic customers and drive sales.
- Political Fashion
- Political events and ceremonies can provide opportunities for fashion brands to market and sell collections inspired by political fashion.
Who This Affects Most
- Fashion
- Fashion designers can capitalize on historical and patriotic fashion trends to create new collections.
- Marketing and Advertising
- Companies can leverage first lady fashion trends to inspire marketing campaigns and sell products.
- Politics and Government
- Political fashion trends can provide opportunities for marketing and branding for government organizations and campaigns.
