Swedish designer Richard Söderberg’s Obscur S/S 2009 collection says, "I feel dark and gloomy," to me, which no doubt is exactly how many people are feeling right now with the worldwide recession.
The photos for Obscur’s 2009 line for men feature very sad and gaunt men wearing drab and wrinkly apparel. It looks as though they rolled out of bed with the clothes they slept in and decided to go out into the world. Even the one white outfit is crinkled.
Clothes by Obscur are not mainstream by any means. However, they may appeal to those who are into Gothic fashion, those who want to be truly unique or even people who hate ironing.
There were a few more Obscur designs not featured in the gallery, so I’ve included all of them in the slideshow below:
What Makes This Trend Stand Out
- Gothic Fashion
- Disruptive innovation opportunity: Create a mainstream line of gothic-inspired clothing that appeals to a wider audience.
- Unique Fashion
- Disruptive innovation opportunity: Develop a clothing line that focuses on individuality and uniqueness, catering to those who want to stand out from the crowd.
- Anti-ironing Apparel
- Disruptive innovation opportunity: Design a line of clothing that embraces the wrinkled aesthetic, providing an alternative choice for those who dislike ironing.
Sectors Adopting This
- Fashion Retail
- Disruptive innovation opportunity: Integrate technology into the fashion retail industry to provide personalized and immersive shopping experiences.
- Alternative Fashion
- Disruptive innovation opportunity: Support and cultivate the growth of alternative fashion, offering unique and diverse clothing options in the market.
- Laundry Services
- Disruptive innovation opportunity: Develop innovative solutions for laundry services that streamline the process and reduce the need for ironing.
