Rainbow Eyelashes

Bright, Over-the-Top Styling From Fred Butler

I have totally fallen in love with the styling of Fred Butler. It's colorful, campy, over-the-top, glitzy, and crazy.

I have seen Butler's work for a while but have only just discovered the name that is behind a lot of fantastic images like these glorious rainbow eyelashes for 2009. There is nothing I don’t love and clearly I am not alone, as his fabulous creations have appeared in Dazed & Confused, Vogue and the Selfridges Christmas Window in London.

Colorful Styling
Disruptive innovation opportunities exist in creating vibrant and eye-catching products or designs.
Over-the-top Fashion
Opportunities for disruptive innovation can be found in pushing the boundaries of fashion with exaggerated and extravagant styles.
Glitzy Creations
Disruptive innovation opportunities exist in developing high-shine and glamorous products or accessories.

Sectors Adopting This

Fashion
The fashion industry can explore disruptive innovation by incorporating vibrant colors and exaggerated styles into their designs and products.
Beauty
Opportunities for disruptive innovation arise in the beauty industry by creating unique and eye-catching makeup and beauty products, such as rainbow eyelashes.
Visual Merchandising
Disruptive innovation opportunities exist in the visual merchandising industry by incorporating bold and glamorous displays in retail stores or windows.
SCORE
4.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 72%
Activity 40%
Freshness 8%

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