Donatella Versace seems committed to starting the new year with a loud bang.
Intent on boosting the sale of Versace’s many products, the Italian fashion designer tapped two of the biggest names in the fashion industry; she has hired the luscious Brazilian bombshell Gisele Bundchen and the controversial, but still much sough after, British super model Kate Moss to star in her campaigns.
Both uber models were shot with an enchanting and dreamy body of water in the background. Gisele, who is clad in a white dress, is depicted in a very awkward and peculiar pose which makes her look strangely twisted and contorted.
These three images for Versace’s Spring 2009 campaign are the first ones to hit the glossies. Keep a look out for more quirky pictures to come out of this whimsical print campaign, which was shot by the incredibly talented fashion photographer Mario Testino.
Key Themes Behind This Trend
- Contorted Models
- Ads featuring models in unusual, awkward poses to grab attention and increase sales of products.
- High-profile Models
- High-profile models being used in advertising campaigns to boost brand recognition and sales.
- Whimsical Print Campaigns
- Whimsical, dreamy print campaigns that use unusual concepts to grab attention.
Where This Applies
- Fashion Industry
- Fashion industry companies that want to create buzz around their products and increase sales by using unique advertising strategies.
- Advertising Industry
- Advertising agencies that want to help clients increase brand recognition and drive sales through unconventional advertising campaigns.
- Photography Industry
- Photography businesses that specialize in fashion photography for print campaigns that aim to grab attention with unusual concepts and styles.
