Karl Lagerfeld has two fantasies that revolve around sexy women and champagne. Surprise. Lagerfeld did the photo shoot for a vintage of Dom Perignon featuring Claudia Schiffer in 2007 (Oenothéque, 1993) and Eva Herzigova (Rose, 1996) in 2006. These campaigns have rarely been seen, so in the spirit of the upcoming champagne holiday, here is Claudia Schiffer acting as Karl Lagerfeld's spouse in his different fantasies.
Implications - Consumers are looking for items that provide an escape from their everyday stresses. These products that contain a fantastical element are appealing to customers in modern society who are facing mounting responsibilities. Companies could develop more products that help alleviate problems in order to generate more revenue.
Key Themes Behind This Trend
- Fantastical Products
- Creating products that contain a fantastical element to provide an escape from everyday life.
- Rare and Exclusive Advertising Campaigns
- Utilizing rare, never before seen ad campaigns to generate buzz and demand for products.
- Celebrity Collaborations
- Partnering with high-profile celebrities to create unique and exclusive products or ad campaigns.
Where This Applies
- Alcohol Industry
- Developing exclusive and rare vintages or partnering with celebrities to create unique products.
- Fashion Industry
- Partnering with high-profile photographers and celebrities to create unique and exclusive ad campaigns.
- Luxury Goods Industry
- Creating rare and exclusive products or experiences that provide an escape from everyday life.
