Aramith 'Fusion' Tabletops Go From Billiards to Boardroom
Marissa Brassfield — December 27, 2008 — Art & Design
References: fusiontables & notcot
These sleek 'Fusion' pool tables from Aramith convert from billiard tables to dining or conference tables in a flash. Most pool tables are unwieldy and are thereby relegated to game rooms or overcrowded living rooms.
The minimalist design of the Aramith 'Fusion' pool tables make them both appropriate and feasible for any room. When the pool table is covered, it's impossible to tell what wonders lie beneath.
Implications - Today's consumers are seeking out ways to complete their tasks in the most efficient way possible. Products that are functional as well as convenient are appealing for those who don't have time to spend on each separate thing they have to complete. Companies could develop more multitasking products in order to generate higher levels of revenue.
The minimalist design of the Aramith 'Fusion' pool tables make them both appropriate and feasible for any room. When the pool table is covered, it's impossible to tell what wonders lie beneath.
Implications - Today's consumers are seeking out ways to complete their tasks in the most efficient way possible. Products that are functional as well as convenient are appealing for those who don't have time to spend on each separate thing they have to complete. Companies could develop more multitasking products in order to generate higher levels of revenue.
Trend Themes
1. Multifunctional Furniture - There's potential for companies to explore the innovation opportunity of creating more products that are not only functional but can also serve multiple purposes in order to keep up with consumer demand for convenience and efficiency.
2. Convertible Design - Innovative designs that can quickly convert from one form to another like the Aramith 'Fusion' pool tables are appealing to consumers and could lead to disruptive innovations in other industries.
3. Minimalist Aesthetics - The clean, minimalist design of the 'Fusion' pool tables could inspire the development of other products with similar aesthetic appeal that can fit seamlessly into any environment.
Industry Implications
1. Furniture Design - Innovations in the furniture industry to develop more multifunctional designs to cater to consumers' demand for convenience could lead to new business opportunities.
2. Home Decor - Innovative designs that can fit seamlessly into any environment like the 'Fusion' pool tables could lead to the development of other home decor products that are both functional and aesthetically pleasing.
3. Hospitality - The popularity of convertible pool tables could inspire innovation in the hospitality industry to develop similar multipurpose products that can cater to various customer needs.
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