Color-Based Calendars

Pantone Shades to Track the Days

This Pantone Calendar by StokkeAustad is a beautiful visual representation of the year. Each day, you just pull off that date's Pantone shade off the calendar.

If you look closely in the second picture, you'll see that the Pantone Calendar is quite cleverly arranged. Winter segues into spring with appropriate hues--blue to green and yellow. And spring segues into the bitter summer heat with fiery orange and red tones.

Implications - In today's society, many consumers are often overwhelmed with tedious day-to-day responsibilities and hectic schedules, leaving little time for pleasure or entertainment. Businesses that can provide amusing ways to help individuals stay organized in today's fast-moving society will definitely appeal to many and see large returns. Consumers will be willing to invest in a company that provides even the briefest break or escape from they otherwise mundane day.

Color-based Calendars
Create calendars that incorporate colors as visual representation of time.
Pantone Tracking
Integrate Pantone color system to keep track of days and seasons.
Seasonal Sequencing
Arrange colors in sequence to represent seasonal changes and shifts.

Sectors Adopting This

Stationery
Create innovative stationery products that incorporate colors as a means of tracking time.
Interior Design
Integrate Pantone colors into seasonal home decor and design.
Marketing
Use Pantone tracking to create seasonally themed marketing campaigns and promotions.
SCORE
4.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 59%
Activity 66%
Freshness 8%

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