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Refrigerated Beaches

Palazzo Versace in Dubai Has Scorchless Sand

Dubai is the place for luxury vacationing and Palazzo Versace guests are in for a real treat. In a city where summer temperatures can go well over 100 degrees Fahrenheit, the Palazzo Versace will become the coolest luxury retreat as it will have a refrigerated beach to keep toes of guests cool on hot sand.

The swimming pool will also be refrigerated and proposals are pending to install wind machines to emulate a soft sea breeze.

The beach will stay cool thanks to a series of pipes filled with coolant below the sand. Controlled by computer-operated thermostats, this first-of-its-kind refrigerated beach gives Palazzo Versace a competitive edge over other luxury resorts in Dubai.

Palazzo Versace will be courting wealthy British tourists. Britons account for over 800,000 vacationers to Dubai annually.

SCORE
0.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
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Freshness 8%

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