New York Fashion Week paid tribute to the classic story, The Wizard of Oz by assembling a collection of red shoes. The red shoe collection is being recreated at the Hong Kong shoe store On Pedder. 17 international designers participated in what is called The Kansas Project, working with the Warner Brothers producers of the original film.
Implications - Hip designers who are working with the project include Stella McCartney, Alexander McQueen, Sergio Rossi and Giuseppe Zanotti. The red collection of shoes are going to be put on display for the public from November 21 to December 7, 2008. A silent auction will take place with all proceeds going towards the Hong Kong Cancer Fund.
What Makes This Trend Stand Out
- Red Shoe Collection
- Disruptive innovation opportunity: Creating limited edition designer collaborations for charitable causes.
- Fashion Week Tributes
- Disruptive innovation opportunity: Incorporating iconic stories and characters into fashion events for unique brand collaborations.
- Silent Auctions for Charity
- Disruptive innovation opportunity: Hosting silent auctions for exclusive fashion items to raise funds for charitable organizations.
Sectors Adopting This
- Fashion
- Disruptive innovation opportunity: Partnering with entertainment giants to create unique collections that celebrate iconic stories.
- Footwear
- Disruptive innovation opportunity: Collaborating with international designers to create exclusive shoe collections with a charitable purpose.
- Charity
- Disruptive innovation opportunity: Organizing events like silent auctions to raise funds for important causes using fashion as a platform for donation.
