Barney’s of New York is celebrating an alternative Christmas with a “Hippie Holiday." The windows of the store have been psychedelically decorated with a 60’s Peace & Love theme.
Commemorating not only the holiday season but the 50th anniversary of the peace sign, the retail giant has dressed their windows with the iconic symbol, hippie era fashions, VW Bugs, doves and swirling colours.
Barneys is also hosting an exclusive contest to win a carbon-neutral Volkswagen New Beetle, custom painted by John-Paul Philippe.
What Makes This Trend Stand Out
- Alternative Holiday Campaigns
- Companies are exploring non-traditional approaches to holiday marketing campaigns.
- Nostalgic Branding
- Brands are leveraging nostalgia to appeal to consumers.
- Eco-friendly Promotions
- Companies are using environmentally friendly products and practices to attract customers.
Sectors Adopting This
- Retail
- Retailers are using unique and creative holiday campaigns to attract customers.
- Automotive
- Automakers are partnering with retailers to offer unique and customized vehicles.
- Marketing and Advertising
- Agencies are developing non-traditional marketing strategies to engage consumers.
