Hundreds of bone china bells create the stunning Susurrus chandelier by Item. The name means 'to whisper' in Latin, and with gentle air movement, the chimes provide a soothing sound.
The light can be built in varying lengths to suit the space, and has been installed in 5-star inns and was featured in Elle Decoration magazine.
Want a sample? That’s right; Item is now offering a set of two Susurrus bells for £9.95, which is refunded if you place an order. The chandeliers start at £1000.
Key Themes Behind This Trend
- Bone China Decor
- There is an opportunity for innovative companies to create new and unique decor items using bone china.
- Wind Chime Lighting
- The fusion of wind chime and lighting can serve as an avenue for disruptive innovation in the home lighting industry.
- Customizable Chandeliers
- Personalized lighting design can be a disruptive innovation opportunity within high-end decoration markets.
Where This Applies
- Home Decor Industry
- Companies in the home decor sector can leverage bone china and wind chime combinations to create innovative product lines.
- Lighting Industry
- The lighting industry can explore new integrations of playful sounds and lighting effects through wind chime chandeliers.
- Boutique Hotel Industry
- Luxury boutique hotels can use innovative, customizable chandeliers to enhance their guests' experience and differentiate themselves.
