Own Magazine and Issey Miyake have teamed up to create ‘Laundromat,’ an exhibition in Osaka. The designer’s store in Japan has been converted into a launderette come art gallery for some of the magazine’s hot editorial photographs.
The walls of the boutique have been covered with rows of images of washing machines and clothes dryers for the exhibition. Enlarged photos from New York coin laundries and village clotheslines authenticate the laundromat feel.
Miyake has also designed a drawstring-topped bag with the OWN logo for the occasion. It’s perfect for carrying your laundry, or designer duds you may happen to buy.
The show runs until December 25th 2008.
What's Driving This Trend
- Art-inspired Retail Spaces
- Retail spaces that double up as art galleries could offer disruptive innovation opportunities by providing a unique and memorable shopping experience.
- Retailtainment
- The trend of creating entertaining retail spaces could disrupt the industry by keeping customers engaged and spending more time in the store.
- Branded Collaborations
- Collaborations between brands to create unique experiences, such as a fashion launderette, could disrupt traditional retail spaces and create a new way of shopping.
Who This Affects Most
- Fashion Retail
- The fashion industry could benefit from creating experiential retail spaces that go beyond the traditional format and provide a more memorable shopping experience.
- Art Galleries
- Art galleries could disrupt the industry by incorporating retail spaces into their exhibitions, offering a new way to shop for unique and artistic pieces.
- Photography
- The photography industry could benefit from collaborations with retail spaces to showcase their work in a unique way, such as displaying images of laundry machines in a fashion launderette.
