When most people think of Crocs, they probably don’t think of the shoes featured in this gallery. These designs are part of Crocs’ new line, YOU by Crocs, which blends stylish footwear with the comfort you’d expect from Crocs.
For the most part, these shoes are identical to many others you’d find in a shoe store. The YOU by Crocs line adds a new level of comfort, however, by including croslite™ material in the footbed--the same material that traditional Crocs are made of. Non-slip soles make these shoes even more sensible.
YOU by Crocs offers footwear both in conservative color palettes and the bright neon colors found on standard Crocs.
What's Driving This Trend
- Footwear Crossovers
- Combining traditional style with comfort-driven design creates innovative footwear products.
- Comfort-driven Fashion
- Creating fashionable apparel and accessories that prioritize comfort proves disruptive in the fashion industry.
- Brand Expansion
- Expanding a company's product line to include new categories offers opportunities to disrupt and innovate.
Who This Affects Most
- Footwear Industry
- Footwear companies can innovate by creating products that prioritize comfort and style.
- Fashion Industry
- Fashion companies can disrupt the industry by introducing comfortable, stylish apparel and accessories.
- Consumer Goods Industry
- Expanding a company's product categories to include new lines offers opportunities for innovation and growth in consumer goods.
