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Crude Awareness Through Jewelry

The Recycled Oil Pendant

— October 24, 2008 — Fashion
This inch-long, hand-blown glass pendant contains a few drops of recycled oil. It’s meant to call attention to the world’s complex relationship with oil, a product which is widely viewed as a symbol of greed and corruption, and to make a statement about oil being a non-sustainable resource.

The pendants are capped with a recycled gold or silver seal. This very cool necklace is the result of a collaboration between Unearthern and designer Alexandra Cassaniti.
Trend Themes
1. Sustainable Fashion - Using recycled oil for jewelry creates a new trend in sustainable fashion.
2. Environmental Awareness - The recycling of oil to make accessories draws attention to the wider impact of oil on the environment.
3. Social Responsibility - Recycling oil to create jewelry promotes social responsibility, generating new opportunities for ethically-conscious businesses.
Industry Implications
1. Fashion Industry - The fashion industry can benefit from offering more sustainable options, like using recycled materials.
2. Jewelry Industry - The jewelry industry can explore eco-friendly approaches, such as using recycled materials, and tap into the growing market for sustainable products.
3. Environmental Services Industry - The recycling of oil can stimulate the growth of the environmental services industry by creating new markets for recycled materials.
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