This spectacular installation is found at the Clark Shoes headquarters in South England. The display, which was designed by ROSO, represents dust particles floating within two beams of light, something many of us are familiar with from our own homes.
Inside each light ray are 7,500 sparkling bits of dust, suspended from 36 wires. The sunbeams traverse the Clark building’s 4-story courtyard, which measures 25 meters by 7 meters.
The shiny discs reflect the blue sky and the surrounding white and green structure, creating a dynamic and, from some angles, explosive exhibit.
Key Themes Behind This Trend
- Light Installation Art
- Businesses can invest in innovative light installations to enhance architectural and outdoor spaces, providing a unique and captivating experience for customers and visitors.
- Interactive Public Art
- By experimenting with mediums that interact with environmental factors and changing perspectives, businesses can create engaging and thought-provoking public art displays for urban areas and corporate headquarters.
- Theme-based Interior Design
- Incorporating artistic installations that reflect a specific brand or message can enhance a company's internal decor and showcase their creative vision to employees and visitors.
Where This Applies
- Architecture and Design
- The architecture and design industry can leverage light installations and interactive public art to enhance and add value to new and existing buildings and public spaces.
- Corporate Headquarters
- Companies can use innovative theme-based interior design and public art installations to showcase their creativity and unique brand identity within their corporate offices and headquarters.
- Tourism and Hospitality
- Theme-based interior design and light installations can be used to create captivating and immersive experiences for guests in hotel lobbies, restaurants, and common areas, boosting customer satisfaction and revenue.
