Worn Again Virgin is a collection of recycled handbags made from old Virgin Atlantic airplane seat covers as well as other repurposed materials like car seatbelts and bicycle inner tubes. This collaborative project with Virgin Atlantic has set its target of cutting the airline's landfill waste in half by 2012.
The collection consists of 2,000 unique limited-edition bags made from about 1,000 seats. The stylish bags are all handmade in small workshops in Portugal. Worn Again proceeds help fund Anti-Apathy, a registered charity that promotes sustainable lifestyles.
What Makes This Trend Stand Out
- Recycled Fashion Accessories
- The trend of using repurposed materials to create limited-edition fashion accessories creates a disruptive innovation opportunity for the fashion industry to promote sustainability.
- Closing the Loop Fashion
- The trend of using recycled materials to create new products creates a disruptive innovation opportunity for the fashion industry to create circular production systems.
- Upcycled Travel Accessories
- The trend of upcycling airplane seat covers and other travel-related materials creates a disruptive innovation opportunity for the travel industry to promote sustainable and eco-friendly products.
Sectors Adopting This
- Fashion Industry
- The fashion industry has the opportunity to innovate by using recycled and repurposed materials to create sustainable fashion accessories.
- Travel Industry
- The travel industry has the opportunity to innovate by upcycling travel-related materials to create sustainable and eco-friendly products.
- Non-profit Organizations
- Non-profit organizations have the opportunity to partner with sustainability-focused companies to promote sustainable lifestyles and circular production systems.
