Brick Testament

Re-Telling the Bible in LEGO

Rev. Smith is the sole creator of the Brick Testament, the largest and most comprehensive illustrated Bible in the world with over 3,600 LEGO illustrations that retell more than 300 stories from The Bible.

First launched as a website, it then became a published book series with the aim of giving people an increased knowledge of the contents of The Bible in a fun and compelling way. It's now also on Facebook and Flickr.

Everything but the background sky is built out of LEGO brand building blocks. There are a few select instances where LEGO pieces have been modified with a hobby knife or permanent ink marker, but the vast majority of The Brick Testament are unaltered LEGO parts from sets that date from the 1960s up to the present day.

Check out some more LEGO innovations below:

LEGO Illustration
Disruptive innovation opportunity: Explore new ways to use LEGO illustrations in education and storytelling.
Interactive Book Series
Disruptive innovation opportunity: Combine technology and storytelling to create interactive book series.
Visual Content Creation
Disruptive innovation opportunity: Develop tools and platforms for creating visual content using LEGO or other building blocks.

Who This Affects Most

Education
Disruptive innovation opportunity: Integrate LEGO illustrations into educational materials and curriculum.
Publishing
Disruptive innovation opportunity: Create innovative interactive book series using LEGO illustrations.
Entertainment
Disruptive innovation opportunity: Utilize visual content creation tools to develop engaging LEGO-based entertainment content.
SCORE
5.0 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 90%
Activity 52%
Freshness 8%

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