The San Fransisco Zoo has gotten the citizens of San Fran involved with their advertising campaign.
Marketers kill for this kind of involvement. The success of the campaign shows how well people respond to creative approaches that on the surface seem invasive, but turn out to be fun.
The zoo has plastered the sides of bus stops with cutouts of butterfly wings, peacock feathers, giraffe ears and Kudu horns. Passers-by grab a photo and upload the images to the zoo website. Later, some will be chosen for a print campaign.
What's Driving This Trend
- Interactive Advertising Campaigns
- The success of the San Francisco Zoo's interactive animal posters shows the potential for creative and engaging advertising strategies.
- User-generated Content
- The campaign's use of user-generated photos highlights the trend towards involving consumers in marketing initiatives.
- Offline-to-online Integration
- The San Francisco Zoo's interactive posters demonstrate the increasing integration of physical and digital marketing experiences.
Who This Affects Most
- Advertising and Marketing
- The success of the San Francisco Zoo's interactive campaign suggests opportunities for innovative advertising strategies.
- Tourism and Attractions
- By engaging with consumers in a unique and interactive way, tourist attractions can enhance visitor experiences and drive attendance.
- Digital Marketing and Technology
- The integration of offline and online elements in the zoo's campaign highlights the need for technologies that enable seamless customer interactions.
