Photographer Lara Gilberto captures the 'First Impression' Dedicate fashion story for the style publication's 30th issue. This striking image series features model Benoni Loos who is captured both outdoors and in studio.
Benoni sports a rich wardrobe of the season's hottest streetwear styles that reference a multitude of pop culture themes including the revival of a retro hip-hop style aesthetic and the return of 60 pop art imagery.
Whether dressing the model in corporate logo prints, oversized sweats or streamlined suiting, the photoshoot's stylist James Thomas creates a cultural mashup fit for today's generation of fashionable males. The 'First Impression' Dedicate editorial defines the meaning of the modern urban uniform thanks to its mix of both sophisticated and street inspired menswear picks.
What's Driving This Trend
- Pop-cultural Menswear
- The fusion of different pop-cultural references and aesthetics into menswear creates a disruptive innovation opportunity for the fashion industry.
- Retro Hip-hop Style Aesthetic
- The resurgence of retro hip-hop style aesthetic in menswear creates a disruptive innovation opportunity for streetwear and athleisure industries.
- Mixed Sophistication and Streetwear
- The combination of sophisticated and streetwear elements in menswear creates a disruptive innovation opportunity for high-low fashion collaborations.
Who This Affects Most
- Fashion
- The fusion of pop-cultural references and hip-hop aesthetic in menswear provides opportunities for fashion brands to create innovative designs that appeal to the modern urban male.
- Streetwear
- The resurgence of hip-hop style aesthetic in menswear creates opportunities for streetwear brands to incorporate retro elements into their designs.
- Athleisure
- The incorporation of oversized sweats and other athleisure elements in menswear provides opportunities for athleisure brands to expand their offerings to encompass modern urban men's fashion.
