Swedish label Common showcase their Fall/Winter 2013 menswear collection in a bold and monochromatic catalog. Exuding an air of understated elegance, this striking advertorial marries a luxurious aesthetic with practical design details.
Created with wearability in mind, this Scandinavian menswear collection features a monochromatic palette of graphically patterned sweaters, impeccably tailored coats, oversized rainwear and sporty-chic bomber jackets among others.
Photographer Patrick Lindblom captures the texture enriched Common Fall/Winter 2013 collection catalog that is outfitted by visionary stylist Andrej Skok. The label's head designers Saif Bakir and Emma Hedlund always aim to evoke modern minimalism with their crisp cuts and contemporary silhouettes and offer their fans with fresh clothes that revive a prim aesthetic associated with collegiate sportswear.
What's Driving This Trend
- Monochromatic Scandinavian Menswear
- Opportunity for fashion brands to incorporate practical design details in their luxurious menswear collections.
- Graphically Patterned Sweaters
- Opportunity for textile industry to create unique and visually appealing patterns for sweaters.
- Contemporary Silhouettes
- Opportunity for fashion designers to create modern and minimalistic silhouettes in their collections.
Who This Affects Most
- Fashion
- Fashion brands can tap into the trend of monochromatic Scandinavian menswear.
- Textile
- Textile industry can capitalize on the demand for graphically patterned sweaters.
- Design
- Fashion designers can explore contemporary silhouettes in their collections.
