Remember those friendship bracelets your made as a kid? The ones you made by knotting colourful string or pulling beads through your hemp creations? It's time to relive your youth, but this time, with a lot more class and opulence.
These luxury friendship bracelets combine metals, leather and linens with real gold and precious stones.
They're designed by Scosha, an Australian designer who now resides in NYC. She calls herself a "Story Jeweler" as she values the memory or story associated with each piece.
"As a globe traveler, she has a personal style that looks to world-wide cultures for inspiration and techniques," her site says.
Key Themes Behind This Trend
- Luxury Jewelry
- Disruptive Innovation Opportunity: explore ways to leverage technology, or new materials, to make luxury jewelry pieces more accessible to a wider audience.
- Customization
- Disruptive Innovation Opportunity: find ways to personalize jewelry pieces using machine learning or other technologies to offer customers unique products or a better shopping experience.
- Eco-friendly Fashion
- Disruptive Innovation Opportunity: discover ways to position their brand as eco-friendly by using sustainable materials or upcycling techniques, to appeal to environmentally-conscious consumers.
Where This Applies
- Luxury Goods
- Disruptive Innovation Opportunity: innovate on materials, design, or digital marketing strategies to make luxury goods appealing and accessible to more consumers, especially younger generations with different values and lifestyles.
- Fashion
- Disruptive Innovation Opportunity: explore new trends and styles that combine traditional with modern, or global with local, to appeal to consumers that are looking for authenticity and uniqueness in their clothing and accessories.
- Retail
- Disruptive Innovation Opportunity: integrate new technologies (such as AR/VR, IoT, or blockchain) to create more engaging, personalized, and seamless shopping experiences for customers, both online and offline.
