Corn Studio’s 3D re-creation of Petrol's corporate logo uses nailing and curvaceous embroidery. As the video demonstrates, the process had clearly been a time-consuming one, well worth the effort.
Petrol’s corporate logo, which Corn Studio also designed, is a classic and elegant work that uses PF Champion Script Pro font, adorned with a dainty turquoise butterfly.
Dimos Stathis from Corn Studio designed this wall-mounted work and collaboratively handcrafted it using 2,000 nails and 700 meters of embroidery thread.
Although the nailing looks fun and straight-forward, the threading of the logo striked me as an especially interesting process. The artist curves the thread in a strategic way that it creates the look of a geometrical labyrinth that gradually solidifies into the gorgeous black layer, which makes up this intended shape.
What's Driving This Trend
- 3D Typography
- The use of 3D typography in advertising and branding creates unique visual experiences and engages audiences in new ways.
- Thread Art
- The use of embroidery thread to create intricate and eye-catching designs on various surfaces provides opportunities for artistic expression and new forms of branding and marketing.
- Handcrafted Design
- The use of handcrafted design techniques in advertising and branding creates a sense of uniqueness, authenticity, and personal connection to the brand for consumers.
Who This Affects Most
- Advertising
- The use of 3D typography, thread art, and handcrafted design techniques in advertising can set brands apart, capture consumer attention, and increase brand loyalty.
- Fashion
- The use of embroidery thread in fashion design and branding can create unique and memorable designs, as well as provide opportunities for sustainable and ethical fashion production.
- Visual Arts
- The use of unconventional materials and design techniques, such as nailing and thread art, in the visual arts can inspire new forms of artistic expression and blur the lines between art and design.
