Swedish fashion brand Björn Borg has launched a digital exhibition that is truly inventive. It's a photo feed called Unforgettable Night available for nightlife photographers from all around the world to join.
The site is a photo exhibition, a nightlife guide and a source of inspiration for people living inspiring lives. A total of six new photographers will be unveiled on the site, showcasing 15 unique photos each. Each photo will portray their own unforgettable night spent in six different parts of the world. Through their images, the audience will be able to compare the nightlife of the six different cities.
What’s more, the unforgettable night online exhibition is open for all nightlife enthusiasts to showcase photos from their own unforgettable nights. By hashtagging Instagram photos with #unforgettablenight, you can automatically be included in the unforgettable exhibition.
Key Themes Behind This Trend
- Nightlife Photography
- Opportunity for companies to develop a unique nightlife photography experience and social media integration to enhance brand image.
- Online Photography Exhibitions
- Disruptive innovation opportunity for businesses to create a web-based platform to showcase photography and increase brand awareness.
- Crowd-sourced Photo Galleries
- Opportunity for brands to generate user-generated content and engagement through crowdsourcing photo galleries featuring their products or services.
Where This Applies
- Fashion
- Fashion brands can leverage nightlife photography to showcase their products and reach a new audience through online media.
- Hospitality
- Nightlife photography opportunities can be used by hotels and nightclubs to attract customers, enhance their branding, and showcase their events.
- Advertising
- This trend can be utilized by advertising agencies to create unique and engaging campaigns that feature nightlife photography-based content.
