Woodland Militant Outerwear

The WTAPS 2013 Spring/Summer Collection is Outdoorsy

The WTAPS 2013 Spring/Summer 'Philosophy' collection centers around outdoor living and the exploration of nature in all its wonder. The collection is brazen, comfortable and suited for any weather conditions. You can simply layer up or disrobe the garments depending on the fluctuations in weather.

The stunning lookbook for the collection features a group of outdoors men as they go through their daily tasks. Fantastic shots include a man bundled up in layers huddled by the bon fire, a pair of boots precisely placed outside the cabin, two men building a deck and a lone man in a cozy sweater relaxing in a tent.

The WTAPS 2013 Spring/Summer 'Philosophy' collection focuses on the fusion of elements and woodland inspiration for contemporary men.

Outdoor Living Fashion
With a focus on combining style and functionality in outdoor apparel, there are opportunities for disruptive innovation in the fashion industry for those who can marry design with technical features.
Layering Clothing
The ability to layer up or down based on weather changes presents opportunities in the garment industry for innovative materials that are both lightweight and durable.
Woodland-inspired Apparel
There is a growing trend for outdoor lifestyle clothing designs, with opportunities in fashion for creative designers to offer new takes on the classic hunting, fishing and general outdoor wear.

Sectors Adopting This

Fashion Industry
The fashion industry can incorporate technical features in clothing designs and create more wearable outdoor clothing for people who love the outdoors.
Garment Industry
Garment companies are presented with opportunities to create lightweight and durable clothing for outdoor enthusiasts who wish to layer according to weather changes.
Sportsman Clothing Industry
Sportsman apparel companies can have an innovative response to the growing trend for outdoor wear inspired by woodland as well as explore new designs for hunting, fishing, and other outdoor activities.
SCORE
5.2 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 75%
Activity 74%
Freshness 8%

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