Doritos are engaging consumers once again with Mystery flavors. Last year Doritos launched an all black bag named X-13D that tasted like... wait for it... cheeseburger.
Well this year Doritos has a new black mystery bag out called "The Quest".
The package directs consumers to go online if they think they can guess the flavor. The site lets you play a series of puzzles for a chance to win $100,000 in gold (or the cash value).
I say take the gold, it's a better investment. From what I can tell, players have to solve a series of flash puzzles that aren't too difficult. The first three people to solve everything will be sent to a secret city for a live event to compete for the $100,00.
This reminds me "the hunt" that Volvo put out a few years ago. The site is pretty well made and actually pretty entertaining. I was impressed.
What's Driving This Trend
- Mystery Flavors
- Opportunity for brands to engage consumers with mystery flavors, generating excitement and curiosity.
- Interactive Online Campaigns
- Growing trend of interactive online campaigns that encourage consumer engagement and offer enticing rewards.
- Gamification Marketing
- The use of gamification in marketing campaigns to create memorable and enjoyable experiences for consumers.
Who This Affects Most
- Snack Food Industry
- Snack food brands can leverage mystery flavors to create anticipation and drive sales.
- Gaming Industry
- Online gaming platforms can partner with brands to create interactive campaigns that attract and engage a wide audience.
- Advertising Industry
- Opportunity for advertising agencies to develop innovative and interactive marketing strategies using gamification techniques.
