Each CLOX shoe campaign focuses on an edible theme, imparting the idea that these intriguing stilettos are almost good enough to eat.
The Passion Fruit campaign is done in almost monochromatic colors with bold ballet flats standing out from the leaves and trees, as though just freshly plucked. The Cake campaign uses much warmer color tones, appropriate for the chocolaty brown leather pumps that it features. These sumptuous shoes are strapped with a clock, as though intended for a woman who lives in the present and makes sure every minute counts.
The latest CLOX shoe campaign ads feature the feminine legs that are used as the hands of the tiny watch faces that decorate the shoes.
What's Driving This Trend
- Edible-inspired Footwear
- There is an opportunity for innovative shoe designs inspired by food themes and textures.
- Time-telling Shoes
- Opportunities exist to incorporate watches or clocks into shoe designs to create unique and functional footwear.
- Novelty Fashion Accessories
- Accessories that are both unique and complementary to clothing are in demand and can provide opportunities for disruption in the fashion industry.
Who This Affects Most
- Fashion
- Innovative shoe and accessory designs for fashion-forward consumers can disrupt the fashion industry.
- Cosmetics
- Collaborations with cosmetic brands to develop shoe and accessory designs inspired by food or dessert themes can provide opportunities for disruption in the cosmetics industry.
- Luxury Goods
- Luxury shoe and accessory designs that incorporate unique or functional features, like time-telling mechanisms, can disrupt the luxury goods industry.
