The Prabal Gurung Fall 2013 collection was broadcast to the public at this year's New York Fashion Week. The couture label displayed its evident penchant for upscale fabrics and materials, seen in the fur trimmings, gold clasps and strips of leather.
Showcased alongside Gurung's luxe materials were an assortment of army-inspired styles. The Fall 2013 line remained preoccupied with dark green tones and militaristic cuts, an offshoot of the tight waist belts and heavy pockets. The label added dainty notes to this motif however as it paired these aggressive ensembles with revealing cut outs, thigh-hit slit boots and peplum waist bands. These feminine touches toned down the combative nature of the set, though this still remained the primary focus of the production.
Why This Trend Is Growing
- Approachable Army Couture
- Combining military-inspired designs with feminine touches creates a new avenue for fashion innovation.
- Luxury Militarism
- Incorporating high-end materials into military-style clothing opens up a market for luxury fashion.
- Revamped Military Aesthetic
- Updating traditional military designs with modern cuts and details appeals to a wider audience.
Industries Being Reshaped
- Fashion
- High-end fashion labels can explore military-inspired designs with a more approachable and feminine twist.
- Luxury Goods
- Using upscale materials in military-style clothing can create a new line of luxury goods for consumers.
- Retail
- Retail stores can capitalize on the trend of military-inspired fashion by carrying a revamped and modernized line of clothing.
