The Ontour Spring/Summer 2013 lookbook explores the recent infatuation with "guerilla gardening." The movement revolves around gardeners that attempt to bring back green into urban cities.
The streetwear lookbook mixes the hip and sleek fashions with the gardening. Photographs in the lookbook are showcased in two-fold spreads. On one side a model is decked out in Ontour gear in the midst of a garden and the opposite side features a mixture of vegetables and props such as baseballs. The apparel on display in the photographs becomes the new gardening uniform. The lookbook is original, captivating and invites you to learn about the label and the movement it is promoting.
The Ontour Spring/Summer 2013 lookbook goes green and successfully allures people into the wonderful world of gardening and contemporary streetwear.
Key Themes Behind This Trend
- Guerilla Gardening Fashion
- Opportunity for clothing companies to create sustainable and eco-friendly fashion with plant-inspired designs and materials.
- Urban Agriculture Marketing
- Opportunity for businesses to promote the benefits of urban agriculture and create product lines that encourage it.
- Green City Living
- Opportunity for innovative companies to design sustainable urban spaces, incorporating green spaces and gardening areas.
Where This Applies
- Fashion
- Collaborations between fashion and gardening industries to create sustainable fashion collections.
- Marketing
- Businesses promoting products that encourage urban agriculture and sustainability through marketing campaigns.
- Architecture
- Design and architecture firms creating innovative sustainable urban spaces and incorporating gardening areas in their designs.
