The Monique Lhuillier Fall 2013 collection brings forth an array of gilded formal wear to fans of the upscale brand. The line made its official debut at this year's New York Fashion Week via its deep green runway production.
Lhuillier has remained for the most part concerned with dresses that are best fit for galas and haute soirees. The pieces get at this theme as they are floor length and embellished with metal work, lace, fur, feathers and gold-hued adornments. This Fall 2013 collection is therefore targeted towards a distinctive female audience, one that has a specific need for apparel that is best suited to luxury, professionalism and social gatherings. The haute couture event was as such the perfect site for this line.
What's Driving This Trend
- Gilded Formal Wear
- Opportunity for disruptive innovation in luxury fashion industry by creating unique and extravagant formal wear using gilded accents.
- Embellished Dresses
- Opportunity for disruptive innovation in high-end apparel industry by incorporating metal work, lace, fur, feathers, and gold-hued adornments into dress designs.
- Distinctive Female Audience
- Opportunity for disruptive innovation in targeting and catering to a specific female audience that values luxury, professionalism, and social gatherings in their apparel choices.
Who This Affects Most
- Luxury Fashion
- Opportunity for disruptive innovation in the luxury fashion industry by creating gilded formal wear and targeting a distinctive female audience.
- High-end Apparel
- Opportunity for disruptive innovation in the high-end apparel industry by designing embellished dresses with metal work, lace, fur, feathers, and gold-hued adornments.
- Haute Couture Events
- Opportunity for disruptive innovation in the event industry by showcasing gilded formal wear collections at exclusive haute couture events.
