Exaggerated Military Couture

The Juun J Fall/Winter 2013 Runway Show is 80s Inspired

Puffy jackets were layered atop floor-length coats at the Juun J Fall/Winter 2013 runway show. Known for his exaggerated silhouettes and heavy use of layering, the young designer stayed true to his signature aesthetic when presenting his fresh take on military inspired menswear.

Channeling a nostalgic 80s inspiration, the collection featured a mix of black and white ensembles that were showcased alongside army green staples and tone blocked accent pieces. From tweeds and wools to leather sleeve details, this collection proved sleek and modern without losing its nostalgic air.

The Juun J Fall/Winter 2013 collection translates from the runway stage to the street. Whether channeling air force pilots from action flick Top Gun or army generals from drama Platoon, models pull off a slew of pieces that redefine a classic military style inspiration.

Exaggerated Military Couture
Opportunity for disruptive innovation in the fashion industry by merging military-inspired designs with exaggerated silhouettes and layering techniques.
80s Inspired Menswear
Disruptive innovation opportunity in the fashion industry by incorporating nostalgic 80s elements into modern menswear collections.
Fresh Take on Military-inspired Fashion
Opportunity for disruptive innovation in the fashion industry by redefining the classic military style with sleek and modern elements.

Industries Being Reshaped

Fashion Industry
The fashion industry can explore disruptive innovation opportunities through exaggerated military couture and incorporating 80s inspiration into menswear collections.
SCORE
3.1 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 48%
Activity 38%
Freshness 8%

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