Flowing Full Gown Collections

The Giambattista Valli Spring/Summer 2013 Line is Exagerrated

The Giambattista Valli Spring/Summer 2013 collection was officially released at this year's Paris Fashion Week. The event was the site of the couture label's opulent full length gowns.

While gala dresses are central to many upscale brands, Giambattista Valli has delivered them in its Spring/Summer 2013 line with a great deal of body. Several of the pieces jut out at the sides, providing its Spring/Summer 2013 line with a remarkable sense of dimension. This was executed alongside bold patterns and billowing fabrics.

The notion of variety was however toned down by the cautious incorporation of only a few colors, seen on the Paris catwalk via light pinks, canary yellows, pastel purples and an assortment of blacks.

Exaggerated Full Length Gowns
There is an opportunity for disruptive innovation in the fashion industry by creating exaggerated full length gowns with bold patterns and billowing fabrics.
Dimensional Gala Dresses
Incorporating dimensional elements, such as jutting out sides, into gala dresses can be a disruptive innovation in the fashion industry.
Limited Color Palette
Using a limited color palette, such as light pinks, canary yellows, pastel purples, and blacks, can create disruptive innovation in the fashion industry by offering a new approach to color in garments.

Industries Being Reshaped

Fashion Industry
The fashion industry can benefit from embracing disruptive innovations in exaggerated full length gowns with bold patterns, dimensional gala dresses, and limited color palettes.
SCORE
3.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 61%
Activity 26%
Freshness 8%

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