Desert-Inspired Sneakers (UPDATE)

The Vans OTW Surveyor Pack is Made For Explorers

The newest shoewear collection to come out of shoe brand Vans is the Spring 2013 Surveyor pack, which takes inspiration from the American Southwest.

The influence for the shoe is the Grand Canyon, which is known for its vast dry desert lands. It is apparent from its dominant brown canyon suede color seen throughout the shoe. The collection comes in three varieties: a high top, mid-top and low-top. Each shoe is finished off with a white sole, metal eyelets and tri-color hiking laces. It also comes equipped with Drilex technology to ensure that your feet will be kept dry on rainy days.

With three distinct styles to choose from, the Vans OTW Surveyor Pack sneakers are made for all types of skateboard enthusiasts as well as adventurers who enjoy the style and comfort that Vans are able to provide.

Desert-inspired Sneakers
Incorporating desert elements into sneaker designs can create unique and stylish footwear options.
Outdoor-inspired Footwear
Drawing inspiration from natural landscapes like the Grand Canyon can inspire new designs for outdoor footwear.
Functional Fashion
Integrating technology like Drilex into sneakers provides functional benefits while maintaining style.

Who This Affects Most

Footwear
The footwear industry can explore new design strategies by incorporating elements from different environments and landscapes.
Sports and Athletics
The sports and athletics industry can tap into the growing interest in stylish and functional sneakers for both skateboard enthusiasts and adventurers.
Outdoor and Adventure Gear
The outdoor gear industry can collaborate with footwear brands to create innovative and durable footwear options for adventurous explorers.
SCORE
2.3 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 30%
Activity 32%
Freshness 8%

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