Detective-Inspired Runways

The E. Tautz Fall/Winter 2013 Collection is Dangerously Chic

The E. Tautz Fall/Winter 2013 collection made a mark on the audience at London Fashion week. Staying true to its elegant English heritage, the show takes inspiration from one of its famed literary heroes, Sherlock Holmes. The dapper detective, known for his impeccably tailored attire, is often referenced as a style icon for many modern gentleman.

Paying homage to his youth in the Hebrides, one of the most remote corners of the British Isles, the young designer marries past traditions with modern cuts and rich fabric choices.

Striped, plaid and checkered flannels make up the rich palette of this classically chic menswear line. Playing with texture and scale, the E. Tautz Fall/Winter 2013 collection transcends a multitude of generations and proves that classic elegance never goes out of style.

Detective-inspired Fashion
There is an opportunity for fashion brands to draw inspiration from fictional or real-life detectives and create unique collections that appeal to a wide range of consumers.
Heritage Fashion
Fashion brands can capitalize on traditional clothing styles by incorporating modern cuts, textures, and fabrics to create a timeless look that appeals to a variety of generations.
Classic Menswear
An opportunity exists for brands to play with texture and scale, mixing traditional patterns like stripes, plaids, and checks, to create a never-out-of-style menswear collection.

Where This Applies

Fashion
There is an opportunity for fashion brands to draw inspiration from fictional or real-life detectives and create unique collections that appeal to a wide range of consumers.
Textile
Incorporating modern fabrics, textures, and techniques in traditional designs can help textile companies create innovative products that cater to the classic aesthetic of modern consumers.
Retail
Retail industry can capitalize on delivering classic fashion styles by incorporating modern cuts, materials, and textures to appeal to a wider range of consumers of different age groups.
SCORE
2.9 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 64%
Activity 14%
Freshness 8%

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