Face-shrouded Menswear Collections

The Sibling London Spring/Summer 2013 Lines Are Shielded

The Sibling London Spring/Summer 2013 collection releases the apparel of the brand that has been developed by designers Sid Bryan, Joe Bates and Cozette McCreery. The trio is based in Yorkshire, and have together put on pieces that deliberately cover male faces.

This entire set is distinguished by the furry helmets that shroud the faces of the featured male models. The patterned knits, shorts and full piece suits are all topped with the headgear, making the Sibling London lot a rather daring option for consumers. At the same time, shoppers can mix and match the pieces, allowing them to take style notes from the runway production without having to actually replicate it in its entirety.

Face-shrouded Apparel
The increasing popularity of face-shrouded apparel presents opportunities for designers to incorporate this daring trend into their collections and provide consumers with unique fashion options.
Mix-and-match Fashion
The ability to mix and match pieces from a single collection allows consumers to create their own unique fashion look, providing designers with opportunities to create versatile pieces that can be styled in a variety of ways.
Extreme Fashion
Consumers are seeking out extreme fashion options that push the boundaries of traditional designs, presenting designers with opportunities to create bold and daring pieces that stand out from the crowd.

Sectors Adopting This

Fashion
The fashion industry can leverage the trend of face-shrouded apparel to create unique and daring collections that capture consumer attention and loyalty.
Textile and Material Design
As designers begin to explore the trend of face-shrouded apparel, there is an opportunity for textile and material designers to develop new materials and fabrics that can be used in these unique and daring designs.
Innovative Retail
As the trend of mix-and-match fashion gains popularity, there is an opportunity for retailers to create innovative retail spaces and experiences that allow consumers to explore and experiment with new fashion looks.
SCORE
2.9 out of 10
GENDER
90% Men10% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 58%
Activity 21%
Freshness 8%

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