Macabre Goth Muses

The I Love Fake Magazine Winter 2012 Issue Pays Homage to Wednesday

The I Love Fake Magazine Winter 2012 titled editorial titled 'Wednesday I'm In Love' is a fashionable tribute to the moody character.

Aside from the title's reference to English rock band The Cure's hit song, this fashion story showcases a witty approach to macabre fashion. Model Luma Grothe plays the lovable Wednesday Addams, a character best known for her spooky fascinations. She dons pieces Karl Lagerfeld, Carven and Charlie May that create a modernized version of Wednesday's signature style.

Stylist Jordy Huinder has created looks that interprets the muse's character with a twist of new age chic. White collars, black lipstick and leather pieces compliment the model's porcelain complexion and dark hair. This piece, featured in the I Love Fake Magazine Winter 2012 issue, provides fashion inspiration for those who idolize Wednesday.

Macabre-chic Fashion
Opportunity for fashion brands to explore modernized versions of traditional gothic styles.
Pop Culture-themed Editorial
Publishers can capitalize on nostalgia and fandoms to create creative editorial content.
Nostalgia-inspired Styling
Stylists can use iconic characters and styles from the past as a source of inspiration for current fashion trends.

Who This Affects Most

Fashion
Fashion brands and stylists can use Wednesday Addams as inspiration for modernized gothic styles.
Publishing
Publishers can create unique editorial content by incorporating pop culture references.
Entertainment
Opportunities in the entertainment industry to capitalize on audience nostalgia and iconic characters.
SCORE
4.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 68%
Activity 58%
Freshness 8%

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