These Proenza Schouler looks highlight why the womenswear brand has taken off in such a big way.
More laid-back in style than older fashion houses, Proenza Schouler breathed new life into the fashion world, and is a favorite of leading influencers like The Man Repeller blog's Leandra Medine. As such, the house is a favorite of younger crowds. The fashion line is not only known for its daring looks, but brought huge shifts like tribal necklaces to the forefront of fashion, a style that has come to dominate in recent seasons.
Proenza Schouler has been credited with bringing the American-based fashion industry back to life. This role, as well as the daring designs that come from the label, set it apart from European fashion houses.
SCORE
2.4 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 40%
Activity 25%
Freshness 8%
