The Altru Apparel Neil Krug t-shirts are direct offshoots of the photographer's legendary portfolio. Krug has in the past captured the performances of Justice, Ratatat, Tame Impala and The Horrors, and it is in this way that he has come to be associated with some of the art world's best.
Plastered along the front of the Altru Apparel x Neil Krug line are whimsical pictures of women. Faded images of ladies in bathing suits or topless in the desert speak to Krug's carefree style. The titles of each piece in the collection are similarly laid back, apparent in the 'Coyote Hat Girl' and 'Reservoir Babe' captions. The quality of the clothing is anything but relaxed however as it is tailored and made of 100% ultra-soft cotton.
Why This Trend Is Growing
- Artistic Clothing Lines
- Opportunities to collaborate with artists and photographers to create unique and iconic clothing lines using their portfolios.
- Nostalgic Apparel
- Utilizing vintage or retro photographs to create clothing designs that evoke a sense of nostalgia among consumers.
- Customizable Clothing
- Exploring the possibility of allowing customers to upload their own photographs to be printed on high-quality and fashionable clothing.
Industries Being Reshaped
- Fashion
- The fashion industry can take cues from this collaboration and forge partnerships with artists to make unique fashion statements.
- Photography
- Photography is an industry that could partner with clothing brands to produce merchandise featuring iconic photographs.
- E-commerce
- Online retailers can explore offering customizable clothing as a way to stand out and offer personalized products to their customers.
