Leather and bondage are having a great year thanks to the surprise success of E.L. James’s 50 Shades of Grey, and the Gianluca Fontana GQ Turkey December 2012 shoot takes full advantage of that trend with a editorial that stars stunning Turkish actress Nurgül Yeşilçay.
The Gianluca Fontana GQ Turkey December 2012 shoot showcases Yeşilçay in various stages of leather-assisted undress. This Gianluca Fontana GQ Turkey shoot marks Fontana’s first for the publication, and he displays a deft touch for capturing sensuality and beauty. One spectacular shot shows Yeşilçay standing between Roman columns, leaning out of an open window. Her arms are outstretched as she looks off into the distance. The image is powerful and gripping; not only does the photo highlight Yeşilçay’s body and outfit, it showcases the gorgeous location -- Istanbul’s Ciragan Palace Kempinski.
My favourite shot in the Gianluca Fontana GQ Turkey December 2012 editorial features Yeşilçay holding a cigarette, her eyes covered by a sleeping mask and her black, leather dress slightly askew. The shot is alluring, mysterious, and seductive -- a shot and pose completely emblematic of the shoot. Something tells me this won’t be the last time Gianluca Fontana and GQ connect for a shoot.
What Makes This Trend Stand Out
- Leather and Bondage
- Opportunity for businesses to capitalize on the increased interest in leather and bondage products and fashion due to the success of 50 Shades of Grey.
- Sensuality and Beauty
- Disruptive innovation opportunity for photographers and fashion brands to capture and showcase sensuality and beauty in their visual content.
- Location-based Shoots
- Opportunity to create compelling editorial shoots that highlight both the subject and the location, like the Gianluca Fontana GQ Turkey shoot at Istanbul's Ciragan Palace Kempinski.
Sectors Adopting This
- Fashion Photography
- Industry potential for fashion photographers to explore new ways of capturing sensuality and beauty in their shoots, inspired by the Gianluca Fontana GQ Turkey editorial.
- Fashion and Apparel
- Opportunity for fashion brands to incorporate leather and bondage elements into their designs and products, leveraging the growing demand influenced by 50 Shades of Grey.
- Luxury Travel and Hospitality
- Industry potential to create location-based photo shoots and experiences that showcase luxurious destinations and accommodations, like Istanbul's Ciragan Palace Kempinski.
