The Mark McNairy x Union LA x Heineken 'Classic Saddle Shoe' has been made in association with the beer brand's 'Heineken 100' program, an initiative that looks at some of the top contemporary influencers. McNairy and Union LA proved to be prime collaborators, each working to bring about distinctive takes on style and menswear.
The Classic Saddle Shoe incorporates eyelets, sleek white laces and polished slabs of black leather. While these elements would be expected of any current male shoe line, McNairy, Union LA and Heineken added a unique twist with mint green soles. This is of course a direct reference to the Heineken's iconic green beer bottles which have been as essential to its success as its tasty ales.
Key Themes Behind This Trend
- Alcohol Brand Collaborations
- Collaborations between fashion and alcohol industries to create unique products that incorporate both brands’ unique identities.
- Iconic Reference Design
- Design incorporating recognizable and relatable images or motifs to create personalized experiences for consumers.
- Influencer Partnership Programs
- Initiatives that harness the power of social influencers to create original content and gain exposure for brands.
Where This Applies
- Fashion
- Collaborations with beverage companies and influencers can lead to unique and impactful designs that also increase brand visibility.
- Beverage
- Partnering with fashion and style icons can lead to stylish and innovative products that appeal to a wider audience.
- Marketing and Advertising
- Developing partnerships with influencers and other industries can help brands create original content and more effectively target their audience.
