Raw Roller Editorials

The Skate GQ Style China Fashion Story is Eclectically Elegant

Cody Marquette stars in the 'Skate' GQ Style China editorial. The model is lensed by photographer duo Manuele Geromini and Laura Villa Baroncelli, who capture him in the midst of a carnival setting.

The model is outfitted by wardrobe stylist Jojo Qian, who dresses him in boyish ensembles and quirky accessory pieces from top designer names. Cody rollerskates down the street and is captured in raw and grainy portraits that exude a nostalgic air.

Gracing the Asian publication's Fall/Winter 2012 issue, the Skate GQ Style China fashion story is edgy and effortlessly elegant. Model Cody channels a bad boy who glides the streets of a carnival while sporting retro roller skates. Pairing tailored coats with eye-catching patterns and street-saavy sportswear looks, this photo shoot marries modern swag with classically cool elements.

Retro Roller Skates
Opportunity to create innovative designs for roller skates that combine nostalgia with modern functionality.
Street-savvy Sportswear
Potential for new fashion lines that blend streetwear aesthetics with sportswear functionality.
Grainy Portraits
Demand for photography techniques that create a nostalgic and raw aesthetic in fashion editorials.

Sectors Adopting This

Fashion Design
Opportunity for designers to create unique roller skate designs and street-savvy sportswear collections.
Photography
Demand for photographers who can capture grainy portraits to create a nostalgic and raw aesthetic in fashion editorials.
Publishing
Opportunity for magazines and publications to feature fashion stories that blend retro elements with modern swagger.
SCORE
3.3 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 69%
Activity 21%
Freshness 8%

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