Puma lets its color shine bright with the release of their 'Toori Run' collection. Inspired by the bright lights of Japan and the anime cartoons that many Japanese adore, the sneakers are a fun accessory to brighten up your workout sessions.
The bold color palette seen throughout all of the designs convey a pop-art quality that makes it hard to believe they haven't been taken straight from a comic strip. The shoes still maintain the classic stylings that Puma is so well known for, and are available in two different styles -- Toori Run Y and Toori Run C. Some of the features of the shoe includes a cushioned heel for shock absorption and a construction that is made for optimum speed.
The Toori Run collection will be made available for purchase through Finish Line stores or through their website starting November 19, 2012.
What's Driving This Trend
- Anime-inspired Fashion
- Opportunity for fashion brands to incorporate colorful and bold designs inspired by anime culture into their collections.
- Pop-art Aesthetics
- Potential for artists and graphic designers to create pop-art inspired products and visuals that appeal to a wide audience.
- Athleisure Accessories
- Chance for sportswear brands to expand their product offerings by introducing fun and vibrant accessories that can be worn outside of workouts.
Who This Affects Most
- Fashion
- Fashion brands can capitalize on the trend by designing and releasing anime-inspired clothing and accessories.
- Art and Design
- Artists and graphic designers can leverage the popularity of anime and pop-art aesthetics to create unique products and visuals.
- Sportswear
- Sportswear brands can tap into the athleisure trend by incorporating playful and colorful designs into their accessory lines.
