Whittled Timber Time Pieces

WOOD SHOCK is a Naturally Carved Version of the Casio G-Shock 6900

Wood Shock turns the Casio G-Shock 6900 wristwatch into a stylishly altered oak timepiece.

The Casio watch is known for its bulky rugged aesthetic; able to keep the time even when being knocked about by a careless wrist. These watches use a natural wood face that is carved by hand. Fine lettering replaces the G-Shock logo at the top with W-Shock, and designates what the adjustable buttons on each side control. The smooth finish of the wood allows it to be beautifully painted in a variety of tones, so you could end up with a camouflage or even the green and red that is normally associated with the Gucci logo.

The WOOD SHOCK watches come packaged in an attractive pine box enclosure.
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Hand-carved Wooden Timepieces
There is a trend of transforming regular wristwatches into stylish timepieces by carving them from natural wood.
Customized Wood Finishes
The trend of using natural wood for watches allows for customization through painting in various tones, including camouflage or brand-specific colors.
Alternative Materials for Watchmaking
Using wood as a material for watch faces introduces a disruptive innovation opportunity in the watchmaking industry, offering an environmentally-friendly and unique alternative.

Where This Applies

Watchmaking
The watchmaking industry can explore the trend of hand-carved wooden timepieces and offer unique and customizable alternatives to traditional watches.
Fashion and Accessories
The fashion and accessories industry can leverage the trend of customized wood finishes in watchmaking to create stylish and eco-friendly watches that cater to consumer preferences.
Craftsmanship and Artisanal Products
The craftsmanship and artisanal products industry can tap into the trend of alternative materials for watchmaking, producing hand-crafted wooden timepieces that showcase unique designs and attention to detail.
SCORE
2.2 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 40%
Activity 17%
Freshness 8%

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