Actress Penelope Cruz tests her luck in the 2013 Campari Calendar. Aptly titled, 'Kiss Superstition Goodbye,' it finds the Spanish beauty surrounded by taboo elements including a glaring of black cats, opened umbrellas indoors and dangerously cracked mirrors. Of course, she shows confidently that these are all unfounded fears perpetuated by superstitious societies.
Helping her to bravely confront these fears is the Italian alcohol beverage, which is Cruz's constant companion in the 2013 Campari Calendar. Shot by photographer Kristian Schuller, she complements this warm-colored cocktail with glamorous red dresses from the likes of Emilio Pucci and Salvatore Ferragamo. The looks are finished with jewelry by Chopard as well as Cruz's voluminously lush hair and flawless face.
What Makes This Trend Stand Out
- Superstition-shattering Photography
- Exploring the power of photography to debunk unfounded fears and challenge societal superstitions.
- Celebrity-branded Calendars
- Creating unique and engaging calendars featuring popular celebrities to promote brands and challenge societal norms.
- Fashion and Jewelry Collaboration
- Collaborating with fashion and jewelry brands to create stunning visuals that showcase products in a unique way.
Sectors Adopting This
- Photography
- Using photography as a tool to challenge societal norms and debunk superstitions.
- Beverage
- Creating branding campaigns that challenge superstitions and promote a beverage as a symbol of confidence and empowerment.
- Fashion and Jewelry
- Partnering with celebrities and photographers to create visually compelling campaigns that challenge societal norms.
