The adidas SLVR 2013 Spring/Summer collection shows how the veteran sportswear brand is fully capable of delivering high-end menswear. The collection brings a lot of new ideas to the table, but it remains a collection that has adidas written all over it.
Under the leadership of Dirk Schonberger, the adidas SLVR 2013 Spring/Summer collection uses great prints, refreshing fabrics and amazing fit. Schonberger says of the collection, "I want to seduce with a pure and functional yet designed product."
Stand-outs in the collection are the black kimono-inspired coat, the black tuxedo complete with graphic tee and runners, and the white mesh jacket with yellow lining. By combining elements of sportswear design with a vision of functional high-end menswear, this collection finds its own place among upscale menswear.
Why This Trend Is Growing
- Functional High-end Menswear
- The adidas SLVR 2013 Spring/Summer collection demonstrates how sportswear brands can create functional and stylish high-end menswear, offering opportunities for disruptive innovation in the fashion industry.
- Prints and Refreshing Fabrics
- The use of unique prints and refreshing fabrics in the adidas SLVR 2013 Spring/Summer collection showcases the potential for disruptive innovation in textile manufacturing and design.
- Sportswear Design Fusion
- The fusion of sportswear design elements with high-end menswear in the adidas SLVR 2013 Spring/Summer collection presents opportunities for disruptive innovation at the intersection of athletic apparel and luxury fashion.
Industries Being Reshaped
- Fashion
- The adidas SLVR 2013 Spring/Summer collection's exploration of high-end menswear opens up disruptive innovation opportunities in the fashion industry.
- Textile Manufacturing
- The unique prints and refreshing fabrics showcased in the adidas SLVR 2013 Spring/Summer collection offer potential for disruptive innovation in the textile manufacturing industry.
- Athletic Apparel
- The fusion of sportswear design with high-end menswear in the adidas SLVR 2013 Spring/Summer collection presents opportunities for disruptive innovation within the athletic apparel industry.
