The Velvet Crush editorial shows off an expensive lifestyle and the clothes to match it. Model Thorben Gartner lounges around a beautiful estate home wearing luxury brands, including Emporio Armani, Roberto Cavalli, Bottega Veneta and others. The editorial will appear in Essential Homme Magazine.
Gartner is photographed by Giovanni Squatriti and styled by Giuseppe Ceccarelli. The matador-style jacket by Dolce and Gabbana is my favorite piece in the editorial. It is both ornate and masculine.
The editorial as a whole gives the impression of a rich youth who has a lot of money and time to spare. So much so that he is bored with his enormous mansion. Isn't that what we all dream of someday becoming?
Key Themes Behind This Trend
- Luxury Lifestyle
- Opportunity for luxury brands to target wealthy consumers with the promise of an opulent lifestyle.
- Fashion Editorials
- Innovative ideas for fashion brands and magazines to showcase their latest designs in creative and unique ways.
- Masculine and Ornate Jackets
- New trend in men's fashion to combine ornate details with masculine styles for a unique and elegant look.
Where This Applies
- High-end Fashion
- Opportunity for high-end fashion brands to showcase their latest collections in luxury lifestyle settings.
- Magazines
- Opportunity for magazines to create immersive and visually stunning editorial spreads that capture the attention of readers.
- Photography
- Opportunity for photographers to experiment with unconventional settings and visuals to create unique and captivating editorials.
