Ralph Lauren combines classic Americana and 90s grunge with their offshoot Denim & Supply line.
Shot in a brick-walled loft with christmas lights and paint brushes displayed behind them, the intention of the campaign is to appeal to a younger, more laid back, artistic crowd. The model, wearing a top hat and red embroidered jacket, looks like a free-spirited lion tamer. The ball caps displayed on the male models tie the looks together and stays in line with the youth inspired theme.
The line is chock full of plaid pieces, from flannel button downs to full length dresses, all while still incorporating the iconic look that Ralph Lauren is so celebrated for. The classic Americana themed pieces that make up the Denim & Supply line are perfect for those winter months where layering and warm fabrics are key.
Key Themes Behind This Trend
- Bohemian Americana Style
- There is an opportunity for companies to create a line that merges vintage styles with contemporary fashion for a laid-back bohemian look.
- Plaid Revival
- Companies can bring back the classic plaid pattern with a modern twist to appeal to a younger demographic.
- Youth-inspired Campaigns
- There is an opportunity for campaigns that target a younger, more laid-back audience through artistic mediums like photography and videography.
Where This Applies
- Fashion
- Fashion companies can explore the combination of vintage and contemporary styles and bring back classics like plaid with a fresh take.
- Photography and Videography
- There is a potential market for companies creating campaigns inspired by youth culture with an artistic twist for photography and videography services.
- Retail
- Opportunities exist for retail stores to offer merchandise with a new take on classic Americana that appeals to a younger audience, such as the Plaid-Inspired Campaigns from Ralph Lauren's Denim & Supply line.
